Traditional DVD will have to replace HD DVD format in the near future with the grand arrival of Blu-ray disc. Though HD DVD drives can be produced and sold easily, yet in comparison with Blu-ray in terms of storage capacity for content, it lags much behind. Nielsen VideoScan conducted a market research recently in the USA, which revealed that sales of motion pictures on HD DVD’s have outshined sales of movies on Blu-ray discs.
Probably keeping the prospect of Blu-ray discs in mind, Matsushita Electric Industrial Co. Ltd. (Panasonic) has come up with a Panasonic Hollywood Blu-ray Testing Center (PHBTC). According to PHBTC, they will cross check whether Blu-ray disc are compatible with Blu-ray Disc hardware. Movies studious who are preparing to provide their contents on Blu-ray discs will have to meet the technical specifications before they are made.
Panasonic feels that this would be a great facility which can be availed by the film industry. With the release of Sony Playstation 3, the sale of Blue-ray discs got a tremendous boost. Along with Sony Corp. and Samsung Electronics Co. Ltd., Panasonic is also on the committee formed for setting the format of Blue-ray discs.
As per the data provided by Sony, top 11 out of 15 films were released on Blu-ray discs last year. From format verification to playback testing and many more facilities will be offered by Panasonic Hollywood Blu-ray Testing Center. The new Centre will function from the same premises of the Hollywood Laboratory of Panasonic.
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