Sony clears the Emmy Sixaxiscontroversy

January 11, 2007 by techbuzz | Leave a Comment
Filed Under Gaming

Sony Computer Entertainment America(SCEA) has cleared the mess it created, that Technology and Engineering Emmy Award from the National Academy of Television Arts and Sciences, it had won was for the Dual Shock controller and not the PS3 SIXAXIS wireless controller, as originally stated. The confusion began when Sony had announced that the PS3 SIXAXIS wireless controller had won a Technology and Engineering Emmy Award from the National Academy of Television Arts and Sciences.

PS3 Sony

They cleared the confusion after contradicted their statement at the press conference.They said, that they would like to confirm that Sony did not win for their controller, they won for their PS2 Dual Shock analog controller. The award was presented at the International Consumer Electronics Show (CES) on the 8th of January in Las Vegas.

Computer Entertainment America() has said that the confusion was created due to themiscommunication.They quoted: “In a press release dated January 8, 2007, SCEA announced we had been recognized by NATAS with a Technology and Engineering Emmy Award for the Sixaxis wireless controller.Due to miscommunication between the two organisations, this information was incorrectly reported.

SCEA also bagged several other awards includingthose for technology and innovation behind the , including the CES Best of Innovations Award for 2007, PC World’s 20 Most Innovative Products Award, Sound & Vision’s Editor’s Choice Award and Digital Entertainment Group’s (DEG) Emiel N. Petrone Digital Innovation Award.

Jack Tretton, President and CEO of SCEA said. “The overwhelming consumer demand and critical acclaim for PS3 is a testament of the platform’s strength and the industry’s desire for a true next-generation entertainment system.”. The president further added: “The full potential of this powerful machine has yet to be realizedwhat you’ve seen so far is just a taste of what will be on the table for 2007 and years to come.”

Scea’s award winning creation PS3 is displayed at the 2007 International CES tradeshow in the Sony Electronics Booth (no. 14200). The show runs from the 8th of January to the 11th of January in the Central Hall of the Las Vegas Convention Centre.Main competitors for the PS3 are X-BOX from and - from .




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