Yahoo! has launches, Yahoo! Go : a reinvention of mobile search
Yahoo! has launched a beta version of Yahoo! Go for Mobile 2.0 from the 2007 International Consumer Electronics Show, bringing improvements in every facet of the company’s mobile service suite. A user interface redesign and content specifically created for the mobile experience are on order for this large update.It has also announced the release of a search tool, oneSearch, that it hopes will revolutionise the mobile internet.
Yahoo! Go : a reinvention of mobile search
The tool will be part of the Yahoo Go for Mobile 2.0 application, which has itself only just been announced. Yahoo Go for Mobile 2.0 allows users to access Yahoo Mail, Flickr and Yahoo News from their mobile handsets.
One of the most interesting widgets in Yahoo! Go for Mobile 2.0 is search, which Yahoo! calls oneSearch. oneSearch is designed to understand the type of search the user is trying to perform, returning answers and content rather than just a list of links. While traditional search results are still present, oneSearch will return actual content grouped by relevance first, such as show times in your area when searching for a movie name.
“Yahoo oneSearch changes the mobile search game by fundamentally improving the way consumers’ access and use the internet on their mobile phones,” said Marco Boerries at Yahoo.
“It delivers a mobile-optimized search experience that understands what consumers are looking for and presents answers directly in the results – not just a list of web links to PC sites,” he continued.
The Yahoo Go for Mobile 2.0 beta is available for download now. It is compatible with more than 70 mobile handsets.
Yahoo has teamed up with a number of handset manufacturers including Motorola. Yahoo Go for Mobile 2.0 will be pre-loaded on selected new mobiles from Motorola, some of which were announced yesterday at the Consumer Electronics Show in Las Vegas.
“Consumers crave cool experiences on the coolest devices and the desire for seamless connectivity has never been stronger,” said Scott Durchslag of Motorola. “Integrating services like Yahoo! Go 2.0 with Motorola devices enables consumers to stay connected with the people, places and information they want, whenever they want it.”
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